OpenAI Dots made me reconsider where AI agents belong in a modern Growth stack. The bigger opportunity may not be autonomous workflows, but persistent AI collaborators that maintain context, investigate change and help teams decide what deserves attention.
A customer cancels their subscription. Your growth stack has work to do: record the cancellation, stop inappropriate campaigns, preserve any remaining paid access and update reporting. An AI agent could read the account history, interpret the cancellation message and recommend an intervention. But should it decide when access ends? Change the customer’s lifecycle state? Offer…