Choose technology in context.
Growth software only makes sense in the context of the system it supports.
How Growth Works researches the tools behind modern growth infrastructure, from CRM and lifecycle marketing to analytics, automation, customer data and AI. We examine where tools fit, what stage they’re appropriate for, how they connect to the wider stack, and when simpler alternatives may be better.
Browse Growth Tools
This hub highlights software resources designed to support infrastructure and scaling in various fields.
Tools we’re researching
Research in progress:
Customer.io
Lifecycle infrastructure
ActiveCampaign
CRM and marketing automation
Mixpanel
Product and behavioural analytics
ScoreApp
Assessment and lead qualification
Zapier
Workflow automation
Make
Visual automation
n8n
Technical workflow and AI automation
How HGW Evaluates Tools
We don’t evaluate software in isolation.
A tool can be excellent and still be wrong for a particular business. We consider:
Fit — What problem does it actually solve?
Stage — At what level of business complexity does it make sense?
Integration — How well does it connect with the wider stack?
Data — What information does it own, receive and expose?
Operational complexity — What does it require to implement and maintain?
Economics — Is the additional capability worth the additional cost and complexity?
Evidence — Have we tested it ourselves, implemented it, interviewed operators using it, or are we relying on documented research?