Tag: customer data architecture
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Your CRM, billing platform, product and analytics systems may all contain different versions of the same customer. The solution is not necessarily to force everything into one platform. It is to define which system is authoritative for every customer fact that matters.
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Most technology audits begin in the wrong place. Someone exports the list of software subscriptions. Every application gets put into a spreadsheet. Cost, owner and usage are recorded. The team looks for duplicates, unused licenses and obvious opportunities to consolidate. That exercise can save money. But it does not necessarily tell you whether the growth…